ActivePipe stands as a premier lead nurturing platform specifically tailored for real estate professionals, offering a comprehensive solution to streamline communication, automate marketing efforts, and nurture leads effectively. As part of the MoxiWorks suite of products, it integrates seamlessly with hundreds of best-in-class technologies across the real estate and mortgage industry, including popular CRMs like MoxiEngage, Cloze, Salesforce, Contactually, HubSpot, BoomTown, and more. This integration capability ensures that real estate agents can maintain a cohesive workflow while leveraging the platform's powerful features to enhance their client relationships and business opportunities.
What sets ActivePipe apart is its intelligent algorithm that identifies potential buyers or sellers based on their online behaviour, allowing agents to deliver targeted content such as real estate listings, open house reminders, and other journey-specific information. The platform's easy-to-use email builder enables the creation of one-to-many campaigns that dynamically fill in recipient information, preferences, and associated agent contact details, eliminating the need for tedious copy-paste operations. Brokers and office managers can leverage ActivePipe to send curated content on behalf of their agents, providing a true "set it and forget it" concierge service that proves to be a game-changer for recruiting and retention. With features like engagement tracking, lead notifications, audience segmentation, and professionally written real estate content, ActivePipe empowers agents to make meaningful automated connections with their entire sphere of influence, ensuring they never miss potential business opportunities that could impact their bottom line.
✅ Automated email marketing campaigns with dynamic content personalization
✅ Intelligent lead nurturing with behaviour-based tracking and segmentation
✅ Engagement tracking and lead notifications to identify hot prospects
✅ Integration with multiple CRM systems and real estate technologies
✅ Professional real estate content written and curated by industry experts
⚡ Setup Time: Hours to fully configure and integrate.
⏱ Time Saved: 10+ hours weekly on manual marketing tasks.
🛠 Integration Difficulty: Moderate, with guided support available.
💰 Return on Investment: Can increase conversion rates by 15-20%.
📘 Ease of Use: User-friendly interface with drag-and-drop functionality.
ActivePipe transforms how real estate professionals nurture their client relationships and generate new business opportunities. Agents can set up automated drip campaigns that keep them top-of-mind with past clients and prospects, sending relevant property listings based on client preferences and behaviour. Brokerages can leverage the platform to create consistent, branded communication across their entire agent base, improving brand recognition while allowing individual agents to maintain personal connections with their sphere. The system's ability to identify potential sellers through behavioural tracking helps agents proactively reach out to prospects who are showing signs of being ready to list their property, giving them a competitive edge in securing new listings before competitors even know an opportunity exists.
Explore detailed pricing options and find the perfect plan for your needs
Pricing details are currently not publicly available. Please visit the product website to enquire about a demo and receive a quote tailored to your needs.
Commonly asked questions about this tool by businesses
ActivePipe uses data models based on a contact's online behaviour, including which emails they open, what properties they view, and how they interact with content. This behavioural analysis helps identify contacts who are showing signs of being ready to buy or sell, allowing agents to prioritize their follow-up efforts.
Yes, brokerages can leverage ActivePipe to send curated content on behalf of their agents. The platform allows for the creation of one-to-many campaigns that dynamically fill in recipient information and associated agent contact details, with replies going directly to the respective agent.
As part of the MoxiWorks suite, ActivePipe integrates with hundreds of technologies across the real estate and mortgage industry, including popular CRMs like MoxiEngage, Cloze, Salesforce, Contactually, HubSpot, BoomTown, and TRIBUS.
ActivePipe is specifically designed for real estate with industry-specific features like property listing integration, intent surveys, and real estate content written by professionals. Its algorithm is tailored to identify real estate-specific buying and selling signals that generic email platforms wouldn't detect.
According to user testimonials, ActivePipe has helped real estate professionals achieve nearly double the industry standard email open rates. The platform's ability to automate consistent communication while identifying high-intent prospects has helped agents win business while they sleep and capture opportunities from their existing sphere of influence.
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