Follow Up Boss stands as a premier customer relationship management solution meticulously crafted for the unique needs of real estate professionals, offering a centralised platform to manage leads, automate follow-ups, and streamline client communications. The platform's intuitive interface eliminates unnecessary clutter, focusing solely on the essential features that drive real estate success, including two-way texting, batch emailing, call recording, email tracking, appointment management, and comprehensive lead source reporting. With over 200 integrations with real estate websites and tools, Follow Up Boss automatically imports and routes leads to the appropriate team members, ensuring no opportunity slips through the cracks while maintaining a seamless workflow across the entire business.
What truly distinguishes Follow Up Boss is its robust automation capabilities that keep the sales pipeline moving efficiently without manual intervention. The platform's SmartLess task reminders provide agents with a complete overview of their daily activities, helping them stay organised and accountable while building their real estate business. For teams and brokerages, Follow Up Boss offers advanced features such as customisable lead distribution, call reporting, team inboxes, and the ability to create teams within teams—particularly valuable for brokerages with multiple locations. Recently acquired by Zillow Group for up to $500 million, Follow Up Boss continues to operate as an independent brand while benefiting from increased investment and technological resources, ensuring that everything users love about the platform will only improve with time while maintaining their commitment that user data belongs to the agents who enter it.
✅ Advanced lead distribution and routing system with automated follow-up sequences
✅ Comprehensive communication tools including calling, texting, and emailing within the platform
✅ 200+ integrations with real estate websites and tools for seamless lead capture
✅ Customisable workflow automations to streamline repetitive tasks
✅ Detailed performance tracking and call reporting for team management
⚡ Setup Time: Hours, with a 14-day free trial available.
⏱ Time Saved: 10+ hours weekly on lead management tasks.
🛠 Integration Difficulty: Easy with 200+ pre-built integrations.
💰 Return on Investment: Can increase lead conversion by 15-20%.
📘 Ease of Use: Intuitive interface designed specifically for real estate.
Follow Up Boss transforms how real estate professionals manage their client relationships and lead pipelines. Individual agents can leverage the platform to create a structured follow-up system that ensures no potential client falls through the cracks, with automated reminders and communication tracking that keeps them accountable and organised. For team leaders and brokers, the system provides powerful tools to distribute leads based on custom rules, monitor agent performance through detailed call reporting, and create standardised workflows that maintain consistency across the organisation. The platform's ability to integrate with over 200 real estate websites means leads from various sources are automatically captured and routed to the appropriate agent, eliminating manual data entry and ensuring quick response times—a critical factor in converting real estate leads into clients.
Explore detailed pricing options and find the perfect plan for your needs
Pricing details are currently not publicly available. Please visit the product website to enquire about a demo and receive a quote tailored to your needs.
Connect any lead source and website
Customize lead distribution
Organize leads with Smart Lists
Automate follow up with Action Plans
Call, text and email directly from FUB
Sync your calendar & email
Report on agent & lead source performance
Mobile app
Everything in Grow, plus:
Unlimited calling & texting for all users
Team inboxes
Call reporting
Enhanced support & training
Personalized onboarding
Everything in Pro, plus:
Teams within teams
Enhanced onboarding
Dedicated Success Manager
Priority support
Commonly asked questions about this tool by businesses
Follow Up Boss differentiates itself with its real estate-specific design, advanced lead routing capabilities, and team management features. Unlike competitors like Wise Agent or LionDesk, it excels particularly for teams and brokerages with its lead distribution system, call reporting, and team inbox features, though individual agents might find alternatives like Wise Agent more affordable.
Yes, Follow Up Boss integrates with over 200 real estate websites and tools, automatically importing leads and maintaining seamless workflows. These integrations include popular CRMs, email marketing platforms, and lead generation services, allowing users to create a customised tech stack without losing data between systems.
Follow Up Boss provides different levels of support based on the pricing tier. All users receive standard support, while Platform plan users receive priority support. The company also offers onboarding assistance to help new users set up their accounts and implement best practices for their specific business needs.
Yes, Follow Up Boss offers plans that scale from individual agents to large brokerages. The Grow plan works well for individual agents or small teams (seven or fewer agents), while the Pro plan becomes more cost-effective for teams of eight or more. The Platform plan is designed specifically for larger operations with 20+ agents or brokerages with multiple locations, offering features like teams-within-teams capabilities.
Follow Up Boss differentiates itself by being 100% focused on providing the best possible real estate CRM follow-up system. Unlike general CRMs, it's specifically designed for real estate professionals with features like advanced lead routing based on property value and zip code, two-way texting, and 200+ integrations with real estate websites.
Visit the product website to find out more