Matterport stands at the forefront of digital transformation for the built environment, offering groundbreaking technology that converts physical spaces into detailed, navigable 3D digital twins. The platform has revolutionized how real estate professionals, property managers, and businesses across multiple industries capture, share, and utilize spatial data. With its 2025 Winter Release, Matterport has introduced significant advancements including the Matterport Marketing Cloud, which provides real estate agents and property marketers with a comprehensive platform for creating, launching, and managing property listings with unprecedented efficiency.
The platform's capabilities extend far beyond simple virtual tours, encompassing a suite of AI-powered tools that streamline property workflows and enhance marketing efforts. Features like the one-click "defurnish" tool allow users to virtually remove furniture and clutter from 3D tours, helping potential buyers visualize spaces more effectively. The newly introduced Model Merge functionality enables multiple team members to scan a property simultaneously and combine their work into a single digital twin, dramatically accelerating the capture process for large properties. With integrations to major platforms like AWS, Procore, and Autodesk, Matterport serves as a versatile solution for facilities management, design, and construction teams looking to improve communication, reduce site visits, and manage operations remotely.
✅ Immersive 3D digital twin creation and management
✅ AI-powered Matterport Marketing Cloud for comprehensive property marketing
✅ One-click "defurnish" tool to virtually remove furniture from spaces
✅ Model Merge for collaborative scanning of large properties
✅ Seamless integration with major platforms like AWS, Procore, and Autodesk
⚡ Setup Time: Minutes to hours depending on property size.
⏱ Time Saved: 10-20 hours per property listing.
🛠 Integration Difficulty: Moderate with existing documentation.
💰 Return on Investment: Can increase property sales by 15-30%.
📘 Ease of Use: User-friendly with intuitive interface.
In the hospitality sector, Matterport enables hotels, resorts, and vacation rental properties to showcase their accommodations through immersive 3D tours, giving potential guests a realistic preview of what to expect. This transparency helps set accurate expectations and can lead to higher booking rates and guest satisfaction. Tour operators and travel agencies can create virtual experiences of destinations and attractions, allowing travelers to "visit" locations before booking their trips. The platform's ability to capture detailed spatial data also helps property managers maintain accurate records of facility conditions, streamline maintenance operations, and plan renovations more effectively.
Matterport transforms how properties are marketed and sold in the real estate industry. Agents can create immersive virtual property tours that allow potential buyers to explore spaces remotely, reducing the need for multiple in-person showings and accelerating the sales process. The platform's Marketing Cloud delivers complete digital marketing packages including 3D tours, high-resolution images, social media videos, and AI-generated property descriptions within 1-2 business days.
Architectural firms, interior designers, and construction companies leverage Matterport to document projects, collaborate with clients, and streamline workflows. Architects can capture existing buildings for renovation projects, eliminating the need for repeated site visits and reducing measurement errors. Interior designers use the platform to present design concepts within actual spaces, helping clients visualize proposed changes. Construction teams utilize Matterport's digital twins to track progress, document as-built conditions, and facilitate remote inspections. The platform's integration with tools like Procore and Autodesk enhances project management capabilities, improving communication between stakeholders and ensuring projects stay on time and within budget.
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Pricing details are currently not publicly available. Please visit the product website to enquire about a demo and receive a quote tailored to your needs.
Commonly asked questions about this tool by businesses
CoStar Group completed its acquisition of Matterport in February 2025, with the goal of accelerating the adoption of AI-driven digital twin technology across the global real estate landscape. The combination brings together two industry pioneers to integrate Matterport's cutting-edge 3D capture and AI-powered property insights with CoStar's vast property data and online marketplaces.
Matterport Marketing Cloud is a centralized platform for all property media including photos, 3D tours, floor plans, and videos. It allows real estate agents to schedule property digitization and receive complete, ready-to-use digital marketing packages within 1-2 business days, featuring virtual tours, high-resolution images, social media videos, AI-generated descriptions, and detailed floor plans.
Model Merge allows multiple users to scan a property simultaneously and combine their work into a single digital twin. This feature significantly accelerates the creation of digital twins for large properties, reducing the time needed to capture and process complex spaces.
The "defurnish" tool is an AI-powered feature that allows users to virtually remove furniture and clutter from 3D tours and photos. This helps potential buyers better visualize spaces as a clean slate, making it easier to imagine their own furnishings in the property.
As of the end of 2024, Matterport had digitized over 14.1 million spaces totaling more than 50 billion square feet across 177 countries, creating the world's largest and most precise spatial data library.
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