Ometria is a marketing automation platform designed to help e-commerce and retail brands deliver personalised experiences across multiple channels. By centralising customer data, Ometria enables businesses to understand each shopper’s unique journey and tailor communications accordingly. Whether it’s sending real-time, contextually relevant messages or building complex automation workflows, the platform’s intuitive interface allows retailers to orchestrate campaigns that resonate with every customer segment. Its powerful analytics suite further provides valuable insights into consumer behaviour, ensuring marketing strategies remain data-driven and responsive to changing trends.
One of the standout aspects of Ometria is its dedication to delivering truly predictive marketing. With built-in intelligence, the platform analyses customer interactions to forecast which products, content, or messages will have the strongest impact. This approach minimises guesswork and allows brands to focus on crafting memorable experiences that consistently boost customer loyalty and lifetime value. By harmonising data, personalisation, and automation, Ometria proves especially valuable for small and medium-sized retailers looking to stand out in highly competitive markets.
✅ Advanced segmentation based on real-time customer data
✅ Personalised marketing campaigns across email, social, and more
✅ Behavioural analytics and predictive insights
✅ Seamless integration with popular e-commerce platforms and CRMs
✅ Automated workflows for abandoned cart recovery, re-engagement, and upselling
⚡ Setup Time: Typically a few days
⏱ Time Saved: Up to 20 hours weekly
🛠 Integration Difficulty: Moderate technical expertise required
💰 Return on Investment: Can yield up to 300% ROI
📘 Ease of Use: User-friendly but technical depth may be needed
Ometria is specifically crafted to serve brands selling products online, making it an indispensable tool for retailers seeking growth. For instance, a small boutique can segment high-value customers and automate personalised product recommendations based on browsing history. An online fashion store could utilise Ometria’s robust automation features to trigger post-purchase follow-ups, encouraging repeat sales and building long-term customer relationships.
Beyond these examples, Ometria’s predictive analytics help retailers anticipate which products will become best-sellers and adjust their campaigns accordingly. SMEs can set up automated email sequences to recapture abandoned carts, send special birthday offers, or reward loyalty points, all while managing budgets effectively. By mapping out customer journeys and targeting the right audience at the right time, the platform maximises return on each marketing campaign, letting businesses focus on product quality and operational excellence.
Explore detailed pricing options and find the perfect plan for your needs
Pricing details are currently not publicly available. Please visit the product website to enquire about a demo and receive a quote tailored to your needs.
Commonly asked questions about this tool by businesses
Yes, Ometria provides seamless integrations with platforms such as Shopify, Shopify Plus, Magento, and more. This allows businesses to sync store data automatically and launch targeted campaigns without manual data entry.
Ometria employs industry-standard security protocols and encryption to protect data. They also maintain strict compliance with regulations like GDPR to ensure customer information remains confidential and secure.
Yes, Ometria supports multi-channel marketing, including SMS. This means you can design and manage targeted SMS campaigns alongside email and other channels from the same dashboard.
Ometria offers dedicated customer success managers, comprehensive documentation, and training sessions to help new users navigate the platform. There are also ongoing support services to assist with any technical or strategic queries that arise.
Although Ometria serves many mid-sized to enterprise retailers, its scalability and custom pricing structure allow smaller online shops to benefit from the same advanced analytics and personalised marketing automation, making it a flexible choice for businesses of varying sizes.
Visit the product website to find out more