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Zartico is a marketing technology solution focused on transforming complex data into clear, actionable insights for the travel and entertainment industries. It combines proprietary data sets—ranging from geolocation to spending signals—with cutting-edge analytics, allowing marketers to identify, reach, and engage the most valuable audiences at precisely the right moment. With a specialised understanding of place-based marketing, Zartico closes the knowledge gap that traditionally hampers destinations and attractions when it comes to capturing and retaining visitor interest.
Using its Destination Operating System, destinations and agencies gain a powerful vantage point over visitor flow, venue performance, and promotional effectiveness. Seamless layering of first-party data with publicly available trends provides a holistic perspective on how and why people move between attractions, cities, or event spaces. From tourism bureaus and convention centres to major sports arenas and festivals, Zartico’s real-time dashboards distill information into straightforward visuals and in-depth reports, ensuring that marketing, operational, and strategic decisions are backed by accurate intelligence. Whether you’re running large-scale visitor campaigns, collaborating with local partners, or analysing post-event spend, Zartico’s platform is designed to optimise your return on marketing spend while enhancing audience satisfaction.
✅ Destination Operating System with customisable dashboards
✅ Real-time geolocation and spending data analysis
✅ Unified visitor insights for improved targeting
✅ Integration of first-party, third-party, and public datasets
✅ Advanced marketing attribution and campaign performance tools
⚡ Setup Time: Typically deployed in weeks
⏱ Time Saved: Up to 10 hours weekly
🛠 Integration Difficulty: Moderate to advanced, guided support
💰 Return on Investment: Can be recouped within a year
📘 Ease of Use: Straightforward dashboards with training
In the hospitality and travel sectors, Zartico’s intelligence platform delivers clarity on peak travel periods, visitor origins, and spending patterns—factors vital to maximising occupancy rates and fine-tuning tourism promotions. Marketing teams can quickly reallocate resources to campaigns that reach the right travellers on the right platforms, drastically cutting wasted ad spend. This also helps hospitality operators adjust staffing levels, manage event calendars, or highlight new promotions to entice visitors, especially during shoulder seasons.
By unifying booking data alongside geo-insights, travel boards can make better decisions for itinerary planning and partnership opportunities. Advertisements targeting high-spend travellers or niche interest groups become more effective when you can overlay real-time visitation patterns and historical comparisons. As a result, hotels, resorts, and tour operators can align offers and experiences with the evolving interests of their most valuable customers.
Across arenas, festivals, night clubs, and other entertainment venues, Zartico highlights how and when crowds flow through a given space, from arrival to departure. This supports more strategic event scheduling, commuter management, and crowd control, all while boosting merchandising or concession sales. By blending geolocation data with integrated spend assessments, operators spot which attractions or artist line-ups gain the most traction, then refine marketing calendars accordingly.
For entertainment promoters, the platform pinpoints patterns in attendee demographics and ticket purchasing behaviour. Marketers can then test out new campaigns, segments, or sponsorships with less risk, because they can see real-time performance data and course-correct on the fly. This focused approach in shaping audience reach means better alignment of entertainment choices with people’s interests, leading to higher attendance and audience satisfaction.
Explore detailed pricing options and find the perfect plan for your needs
Pricing details are currently not publicly available. Please visit the product website to enquire about a demo and receive a quote tailored to your needs.
Commonly asked questions about this tool by businesses
Yes. While larger venues often see dramatic results, smaller operations can also benefit from granular visitor insights to craft more focused and efficient marketing efforts.
Typically, yes. Users can measure current performance against past data for patterns in visitor numbers, seasonal differences, and campaign outcomes.
Most Zartico solutions feature near real-time feeds, allowing users to refresh dashboards regularly and respond quickly to changes.
You typically have control over user access and can grant stakeholders limited visibility or specific reporting features.
Zartico generally allows integration with POS or other internal systems, enabling a more holistic picture of business performance.
Visit the product website to find out more